Texas Black Expo · Case Study

01 · The briefAn identity that earns sponsorships.

TBE's materials work hard: they persuade corporate sponsors, report community impact, and fill venues, often all in the same season.

Bold blue-and-yellow energy and photography-led layouts give every piece the feel of the event itself.

Sponsorship package: the pitch, structured.

TBE sponsorship package, past sponsors page — Past sponsors: proof in logos.

02 · The systemReport, package, promote.

Impact report spreads, sponsorship packages, and event advertising share one energetic language, refreshed each year without losing equity.

TBE impact report, event summary spread — Impact report: event summary.

TBE impact report, tradeshow spread — Impact report: the tradeshow floor.

TBE 2017 impact report cover — Impact report cover: education, entrepreneurship, empowerment.

TBE sponsorship package, audience and reach — Audience & reach: the numbers behind the pitch.

03 · PromotionFilling the venue, year over year.

Beyond the report and the pitch, the season runs on event promotion: sponsor salutes, awards luncheons, and headline programming, each on-brand and built to move tickets.

Texas Black Expo #TBE2015 sponsor salute flyer honoring partners including Sheila Jackson Lee, Rhonda Skillern Jones, and Darryl King — Sponsor salute: #TBE2015 thanks its partners.

Texas Black Expo 2016 Corporate Awards Luncheon flyer featuring Tracye McDaniel of the Texas Economic Development Corporation — Corporate Awards Luncheon: honoring 2016's leaders.

Diva Dialogue 2015: build your brand, break barriers.

Texas Black Expo 2018 Diva Dialogue event flyer, Resilience: Real Men, Real Women, moderated by Jalene Mack with celebrity guest Dominique Perry — Diva Dialogue 2018: resilience, real men, real women.