Texas Black Expo — Case Study

01 — The briefAn identity that earns sponsorships.

TBE's materials work hard: they persuade corporate sponsors, report community impact, and fill venues — often all in the same season.

Bold blue-and-yellow energy and photography-led layouts give every piece the feel of the event itself.

Sponsorship package — the pitch, structured.

TBE sponsorship package — past sponsors page — Past sponsors — proof in logos.

02 — The systemReport, package, promote.

Impact report spreads, sponsorship packages, and event advertising share one energetic language — refreshed each year without losing equity.

TBE impact report — event summary spread — Impact report — event summary.

TBE impact report — tradeshow spread — Impact report — the tradeshow floor.

TBE 2017 impact report cover — Impact report cover — education, entrepreneurship, empowerment.

TBE sponsorship package — audience and reach — Audience & reach — the numbers behind the pitch.

03 — PromotionFilling the venue, year over year.

Beyond the report and the pitch, the season runs on event promotion — sponsor salutes, awards luncheons, and headline programming, each on-brand and built to move tickets.

Texas Black Expo #TBE2015 sponsor salute flyer honoring partners including Sheila Jackson Lee, Rhonda Skillern Jones, and Darryl King — Sponsor salute — #TBE2015 thanks its partners.

Texas Black Expo 2016 Corporate Awards Luncheon flyer featuring Tracye McDaniel of the Texas Economic Development Corporation — Corporate Awards Luncheon — honoring 2016's leaders.

Diva Dialogue 2015 — build your brand, break barriers.

Texas Black Expo 2018 Diva Dialogue event flyer — Resilience: Real Men, Real Women — moderated by Jalene Mack with celebrity guest Dominique Perry — Diva Dialogue 2018 — resilience: real men, real women.