ProjectClique Vodka (spec)
SectorSpirits · CPG
Email LinkedIn Let's talk
↗
Case study — Advertising concept

Clique
Vodka.

“The New Black” — a spec advertising concept and brand visual language for a premium vodka.

Client
Clique Vodka (spec work)
Sector
Spirits · CPG
Deliverables
Campaign concept · key visuals · brand system
Clique Vodka — “Bold by nature. Made to stand out.” landing page template
01 — The conceptOwn the dark.

The concept treats the matte-black bottle as a fashion object, not a spirit: one line — “The New Black” — against deep shadow, with a magenta signature as the only color in the room.

Clique Vodka campaign visual with fruit styling
Campaign variant — styled with fruit, same shadow.
Clique Vodka — “Confidence in every drop” neon Q poster
Poster — “Confidence in every drop,” the neon Q signature.
Clique Vodka brand system board — logo, color, type, campaigns, packaging, and applications
Brand system — logo, color, type, campaigns, packaging, and applications.
Next project
Jerome Love
→
© 2026 Fred Collie · FCGX Designs fred@fcgxdesigns.com · LinkedIn · Contact