ProjectMyrtle Consulting Group
SectorManagement consulting
Case study — B2B identity

Myrtle
Consulting.

Corporate identity, capabilities collateral, and brand strategy for an operations consulting group.

Client
Myrtle Consulting Group
Sector
Management consulting
Deliverables
Identity · capabilities collateral · infographics
Myrtle Consulting capabilities collateral spread
01 — The briefCredibility you can hand across a desk.

Myrtle sells operational rigor; its materials had to look the part. The engagement covered the corporate identity, a capabilities suite, and the presentation graphics used in pursuit of new business.

Everything is built for the way consultants actually work — dense information, organized for fast executive scanning.

02 — The systemA flexible kit for every engagement.

Proposal documents, qualification sheets, data-led infographics, and team profiles share one visual language — navy and red over generous white, charts drawn to the same grid as the type.

Myrtle branding creative brief document
Branding creative brief — positioning the engagement.
Myrtle capabilities document page with charts
Capabilities pages — services and results, chart-led.
Myrtle data infographic in dark theme
Infographics — engagement data visualized.
Myrtle team qualification profile
Team profiles — qualification highlights at a glance.
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