Gateway Development — Case Study

01 — The briefMake a mega-project legible.

The Hudson Tunnel Project is a once-in-a-generation infrastructure program. This proposal concept reimagines how its progress gets communicated — to commuters scrolling past, not just stakeholders reading reports.

Gateway social post — From shaft to shoreline, active sites

Gateway social post — Two TBMs, one mile under the Palisades

Gateway social post — Palisades Tunnel Project timeline

Numbered social series — deep greens, aerial photography, and statistics commuters can feel.

02 — The systemNumbers people can feel.

Oversized statistics — tunnel lengths, machine weights, daily progress — carry the story. A one-page fact sheet and a web template extend the same language, with brand guidelines documenting the system for the program's communications team.

Hudson Tunnel Project fact sheet — by the numbers — Fact sheet — the project by the numbers, one page.

Gateway program web page template — Web template — progress updates in the same language.

Social media system & guidelines — the full kit, documented.

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