Gateway Development · Case Study

01 · The briefMake a mega-project legible.

The Hudson Tunnel Project is a once-in-a-generation infrastructure program. This proposal concept reimagines how its progress gets communicated, to commuters scrolling past, not just stakeholders reading reports.

Gateway social post, From shaft to shoreline, active sites

Gateway social post, Two TBMs, one mile under the Palisades

Gateway social post, Palisades Tunnel Project timeline

Numbered social series: deep greens, aerial photography, and statistics commuters can feel.

02 · The systemNumbers people can feel.

Oversized statistics (tunnel lengths, machine weights, daily progress) carry the story. A one-page fact sheet and a web template extend the same language, with brand guidelines documenting the system for the program's communications team.

Hudson Tunnel Project fact sheet, by the numbers — Fact sheet: the project by the numbers, one page.

Gateway program web page template — Web template: progress updates in the same language.

Social media system & guidelines: the full kit, documented.

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