Edge Preparatory School · Case Study

01 · The briefA different kind of charter school.

Edge had to read as both established and forward-looking, trusted by parents, taken seriously by donors. Navy and gold with a star mark deliver collegiate authority; the typography keeps it modern.

The tagline carries the position: “Innovate a legacy.”

Edge Preparatory business cards in navy and gold — Stationery: business cards in navy & gold.

Edge Preparatory social media cards — Social cards: the mark holding the dark ground.

02 · ApplicationsPrint to pixel, one voice.

A recruitment brochure, presentation folder, and full marketing site carry the same system: black-and-white photography warmed by gold accents, statistics where they earn their place.

Edge Preparatory brochure cover with student portrait — Brochure: recruitment cover.

Edge Preparatory presentation folder — Presentation folder: the mark at full authority.

Edge Preparatory brochure spread — Brochure spread: story and statistics side by side.

Edge Preparatory website, a different kind of charter school — Marketing site: “A different kind of charter school.”

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