ProjectVashr
SectorFilm & video · Web
Case study — Web design

Vashr.

A full website redesign for vashr — the film director's studio behind work for culture, sport, and music. A dark, cinematic portfolio that treats the showreel as an archive and every project as a frame.

Client
Vashr — film & video (est. 2015)
Deliverables
Web design · art direction · UI
Live
fcgxdesigns.com/vashr ↗
Vashr homepage redesign shown on a desktop monitor — “Designed by authenticity”
01 — The briefA director's eye, on the web.

Vashr makes visceral film — culture, sport, music, and motion, led with intimacy and a director's eye. The site had to feel the same: designed by authenticity, not by template.

The redesign reframes a portfolio as a screening room — quiet, controlled, and image-led, so the work carries the page.

02 — The systemShowreel as archive. Every project a frame.

A dark, editorial interface with oversized display type and a steady mono undertone. The reel is treated like an archive, the work as an indexed grid of selected frames, and capabilities as plain-spoken service blocks.

Direction and cinematography stay center frame — story first, motion in service of truth — from the opening statement down to the closing "let's build the next frame."

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