PNA Technologies converts conductive and non-conductive flexible materials into precision gaskets for aerospace, defense, and uncrewed-systems programs — work measured in thousandths of an inch.
The engineering was mission-critical; the brand presentation wasn't. Sales collateral, the website, and social each spoke a different visual language — and none of them signaled the precision and traceability that defense and Tier-1 buyers screen for before they ever request a quote.
The brief: one system, credible to a procurement officer, that could run from a printed capabilities deck to an Instagram post and still read as the same company.
I built the identity around the engineering drawing. Spec-sheet framing, dimensioned callouts, monospace metadata, and a strict modular grid turn every asset into something that reads like shop documentation.
The brand equivalent of a part that passes inspection — measured, technical, and made‑in‑USA serious.
A dark navy ground holds high-contrast type and a single signal-red accent for emphasis and status. Headlines run in a confident grotesk; data and labels sit in monospace to echo CAD output.
A persistent footer rail — title, section, revision, standard — frames every page like a part drawing under revision control.
The same system flexes from the printed deck to a responsive marketing site to a six-slide social carousel — "Anatomy of a Shielding Gasket" — that translates dense technical knowledge into a scrollable, platform-native format.
PNA now presents one continuous voice across every touchpoint a buyer meets — sales, web, and social — matched to the precision of the work itself.
One system. One standard. Mission ready.